There’s a new king and it’s you.

Burger King needed a way to bring people back. So we mapped out the ultimate redemption plan.

~ x1 Silver Cannes Lion 2026 ~

~ x2 Bronze Cannes Lions 2026 ~

~ x6 Cannes Lion Shortlists 2026 ~

First we gave out the President of BK’s phone number in search of real feedback.

Then we responded to McDonalds.

And to officially announce who the new King is, we dropped a :90 at the Oscars.

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BK's Monster Menu